Terms & Conditions

Thank you for your interest in registering for RNLI Supporter View. By registering, you indicate that you accept these terms of use and that you agree to abide by them. You also indicate that you are at least 16 years old and are a resident of the United Kingdom.

Information about Beautiful Insights

RNLI Supporter View is hosted and managed by Beautiful Insights Ltd on behalf of the RNLI. The Royal National Lifeboat Institution is a charity registered in England and Wales (number 209603) and Scotland (number SC037736). Charity number CHY 2678 in the Republic of Ireland. RNLI (Trading) Ltd (company registered number 1073377), RNLI (Sales) Ltd (company registered number 2202240), RNLI (Enterprises) Ltd (company registered number 1784500 and RNLI College Ltd (company registered number 7705470) are all subsidiary companies of the RNLI, registered in England and Wales at West Quay Road, Poole BH15 1HZ.

Beautiful Insights’ registered office is located at: The Mews, St Nicholas Lane, Lewes, East Sussex BN7 2JZ. For more information about Beautiful Insights please go to www.beautifulinsights.com.

Your information

Beautiful Insights Ltd specialises in providing research services to the charity industry and hosting online research panels such as this one. The privacy and security of your information is paramount to us. When you register for RNLI Supporter View, we ask for basic personal (e.g. email, name) and demographic information about you. We ask for this information to help us select you for invitation to relevant surveys and conduct relevant analysis on survey results. Your registration survey profile information is displayed on your Member Page.

Sometimes you will be re-asked questions about basic personal details at the beginning or the end of a survey. We do this to keep our records up to date, to be sure that the surveys we invite you to are relevant.

Any personal data you provide us with during the registration process will NOT be passed to any parties other than the RNLI. This data will only ever be used for research and analysis purposes and never to directly market or sell products to you.

Beautiful Insights Ltd follows the UK Data Protection Act 1998 and personal privacy legislation. We undertake all research in accordance with the Market Research Society Code of Conduct, and ESOMAR guidelines.

Contacting children

If we seek to interview anyone under the age of 16, we will only ever do this by asking the permission of the parent in the survey invitation, to make sure that the content is appropriate for those who are asked to complete them. We do not knowingly invite under-16s to be part of Supporter View.

Beautiful Insights check the content of all surveys panel members are invited to, to ensure the content is appropriate for those who are asked to take them.


A cookie is a small data file that identifies you as a unique user. Our website uses cookies as described below:

1st Party Cookies: To ensure that only those who are invited are allowed to participate to preserve the quality of our research, to track the success of our recruitment campaigns and provide extra data for our research analysis.

3rd Party Cookies: Analytical cookies to help us build the website interface such that it is accessible for people visiting the site on different devices (computers, smartphones and tablets).

Once you are a member of Supporter View, you will be sent survey invitations. Once you click on the survey link within an invitation a cookie will be sent to your computer to track if you participate in the survey or not so as to prevent you being sent unnecessary reminder emails.

You can change your browser to tell you when cookies are being placed on your computer. You can also delete cookies by changing your browser settings. The RNLI Supporter View team will not disclose cookies to third parties unless we have to as required by a valid legal process.

We do not use cookies to market or sell anything to you or pass information onto third parties. Registration for Supporter View signifies an acceptance of these terms and conditions and our right to use cookies in the way outlined above.

Completing surveys

Should you register and be accepted as a member, you will be sent surveys by e-mail. Members are free to complete as many or as few surveys as they wish and can withdraw from a survey without completing it, but they will not get the potential reward from that survey (this only applies if and when there is a prize draw for completing a survey). For exceptions to this, see sections ‘Rewards’ and ‘Termination’ below.

Accuracy of information

The accuracy and integrity of the surveys and data we collect is based on the honesty of our registered members in giving us information such as the personal information they provide for their accounts and their responses to questions in surveys. We will close the account(s), without notice, of any member who, we believe, has created duplicate accounts, attempts to answer the same survey more than once using different names and/or email addresses, knowingly provides false information, or provides information carelessly or incompletely.

Any member found contravening these terms will be prevented indefinitely from becoming a member of any online research panel managed by Beautiful Insights and the RNLI.


Any reward offered for completing surveys will be clearly stated in the survey invitation email. If a survey reward is a prize draw entry, a link to the prize draw rules is provided in the survey or survey invite.


You can stop being a member of Supporter View at any time by logging into your Member Page and unregistering. This will mean that your registration information will be deleted.

While members are free to complete as many or as few surveys they wish, if they do not participate in any surveys over a period of 9 months, Beautiful Insights and the RNLI reserve the right to cancel membership, as inactivity will class the member as no longer an active member of the Panel.

The website

Although our websites and online research panels are always rigorously tested, the RNLI does not guarantee that this website will operate uninterrupted or error/virus free.

Notification of changes

Beautiful Insights reserve the right to modify this Privacy Policy/Terms and Conditions statement at any time. If we make material changes to this policy, we will notify you here or by means of a notice on the RNLI Supporter View homepage.

Your Concerns

If you have any concerns about the surveys we send you, or the RNLI Supporter View in general, please contact supporter_view@rnli.org.uk, or use the Contact Us tab on the website to submit your query.

If you have any concerns or questions regarding Beautiful Insights Ltd, please contact info@beautifulinsights.com.